2018 AutoGuide.com Truck of the Year: Ford F-150 or Chevrolet Colorado ZR2?

Like a keg of black powder stored next to an open hearth, America’s truck segment is about to explode. The industry is caught in the throws of a serious arms race, with practically every heavy-hitting player investing bankrupting amounts of cash to spruce up their pickup offerings.

In recent years, the groundbreaking aluminum-bodied Ford F-150 launched and Nissan introduced a totally revamped Titan range, one hellbent on challenging Detroit’s truck hegemony. Dousing this already volatile tinderbox with accelerants, an all-new Ram 1500 is set to launch VERY soon, while GM is hard at work on equally fresh Silverado and Sierra twins. Not to be forgotten, Ford is reintroducing its Ranger nameplate to American motorists early next year.

There’s plenty going on in this segment, but at this moment in time, it’s pretty quiet on the truckstern front because in spite of all the headline-making news only two rigs qualified to participate in our 2018 AutoGuide.com Truck of the Year showdown: the newly invigorated Chevrolet Colorado ZR2 and Ford’s revamped F-150.

To date, this is the smallest iteration of our annual pickup competition, though that didn’t stop us from exhaustively testing each vehicle. On road and off, we put them through the wringer, though it’s important to note, this is not a comparison test. Our goal was to determine which pickup is best at doing what it was designed to do.

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